This is a video review of a book that’s been around for many years. Unfortunately, many CEO, senior manager and Business Owner still haven’t read it. That’s a pity because it explains why most business (and personal) decisions are sub-optimal. Watch the video and decide for yourself.
As you’ve just seen, the book demonstrates the flaws in managers’ preferred method of making decisions. Those flaws result in a terrible business cost, but the good news that they can be rectified. This is a significant book that deserves and repays serious study.